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在許多發(fā)達(dá)國家,退貨比你想象的要容易得多,你買了任何東西,只要沒有太大損壞,在一個月內(nèi)都可以退,而且售貨員基本也不會問你什么。正因?yàn)槿绱耍行┤司豌@這個空子,買來用用就退掉,這種人就叫作deshoppers。
Deshopper is a person who buys something with the specific intention of using it and later returning it to the shop for a full refund.
Deshopper指的就是那種打算使用后就全款退貨的購物者。
Typical deshopping activities include the purchase, copying and subsequent return of CDs and DVDs, perhaps claiming that they did not play properly, or buying a dress to wear once to a party and later returning it for a full refund, sometimes even replacing the original price tags.
買完就退者的典型行為包括購買、拷貝CD或DVD之后歸還商家,聲稱光盤不能正常播放,或買了一條裙子,穿著這條裙子去參加了一次派對,然后要求全款退貨,有時候甚至還會更換原有的價格標(biāo)簽。
Although most of the retailers are aware of deshopping, few have taken steps to update return policies, due to the risk of customer defection in today's highly competitive environment. Key traits of deshoppers were the tendency to brag about deshopping victories to friends, and the perception that returning goods for a full refund was like 'winning a battle' against retailers.
盡管大多數(shù)零售商都意識到這種行為的存在,但很少人會去修改退貨政策,因?yàn)樵诋?dāng)前競爭激烈的環(huán)境中,商家害怕這會導(dǎo)致客戶流失。買完就退者的主要特征有喜歡向朋友炫耀自己買完就退的戰(zhàn)績,而且當(dāng)他們?nèi)钔素浐螅麄儠X得像打贏了一場針對零售商的戰(zhàn)爭。
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