A four day outdoor sports exhibition named International Tradeshow for Sports, Equipment and Fashion in Asia, or ISPO, opened on Feb 27, 2013 at China National Convention Center in Beijing.

Nearly 600 international brands from 22 different countries are participating in the event. The exhibition are has increased by 14 percent to 40,000 square meters from the previous year.

According to a statement released during the show, China's outdoor sports industry has expended over ten billion yuan ($1.68 billion), a year-on-year increase of 40 percent.

Visitors in front of an exhibition booth at ISPO Beijing 2013 on Feb 27, 2013 at China National Convention Center in Beijing. [Dawei/Asianewsphotos]