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Large Medium Small2. Manchester United (Premier League)
$3.17 billion
Manager Alex Ferguson retired this year after leading United to its record 20th league title. Sir Alex was at the helm for 27 years and helped create one of the most valuable brands in sports. The team's record shirt sponsorship deal with General Motors for the automaker's Chevrolet brand kicks off in 2014-15 and is worth $559 million over seven years.
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Manchester United manager Alex Ferguson (C) lifts the English Premier League trophy at Old Trafford stadium in Manchester, northern England, May 12, 2013. [Photo/Agencies] |
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