(BEIJING) -- The Beijing Organizing Committee for the Games of the
XXIX Olympiad (BOCOG) released the Pictograms of the Beijing 2008 Olympic Games
on the occasion of the 2-year countdown to the opening of the Games.
One of the basic image elements of the Olympics, the Olympic Games Pictograms
are widely applied in areas such as Olympic directional instruction system,
advertising and communications, landscape and environmental arrangement, TV
broadcasting and souvenir designs. The Pictograms play an important role in
identifying the Olympic sports as well as in Olympic marketing.
Named "the beauty of seal characters" and with strokes of seal characters as
their basic form, the pictograms of the Beijing 2008 Olympic Games integrate
pictographic charm of inscriptions on bones and bronze objects in ancient China
with simplified embodiment of modern graphics, making them easy to be
recognized, remembered and used,. Skillfully using the effect of sharp contrast
between the black and white colors which the typical Chinese traditional
artistic form of rubbings have, the pictograms of the Beijing Olympic Games
display distinct motion character, graceful aesthetic perception of movement and
rich cultural connotations, thus arriving at the harmony and unity of form with
conception.
The Beijing Olympics Pictograms comprise of 35 sport icons, namely those of
athletics, rowing, badminton, baseball, basketball, boxing, canoe / kayak
flatwater, canoe / kayak slalom, cycling, equestrian, fencing, football,
artistic gymnastics, rhythmic gymnastics, trampoline, weightlifting, handball,
hockey, judo, wrestling, swimming, synchronized swimming, diving, water polo,
modern pentathlon, softball, taekwondo, tennis, table tennis, shooting, archery,
triathlon, sailing, volleyball and beach volleyball.
In March 2005, BOCOG invited four professional design institutes and
organizations to the solicitation campaign of Pictograms of the Beijing 2008
Olympic Games. The design based on "seal characters" by China Central Academy of
Fine Arts and that on "string" by Academy of Arts and Design, Tsinghua
University were shortlisted after experts' appraisal.
A joint design working group between China Central Academy of Fine Arts and
Academy of Arts and Design constantly improved and perfected the design in
accordance with the suggestions of BOCOG and experts home and abroad.
In December 2005, BOCOG submitted the Beijing Olympic Pictograms to the 28
International Sports Federations (IFs) for approval, each of which endorsed the
Pictograms in April 2006. And in June this year, the International Olympic
Committee (IOC) granted the set of the Pictograms.