The 3rd International Azalea Festival opens at the Jinggang Mountain

By Zhao Qian ( chinadaily.com.cn )

Updated: 2012-04-25

The 2012 Third Jinggang Mountain International Azalea Festival opened on April 15, 2012 in Jinggangshan, east China's Jiangxi province. Zhu Hong, vice-governor of the Jiangxi province attended and announced the opening of the festival.

The azalea festival commenced on April 15 and will last until June of 2012. Themed, "Red azalea on Jinggang mountain and happy tourists in China", it features various activities. These include an opening ceremony of the azalea festival, an exhibition of flower and azalea potted landscapes, a ribbon cutting ceremony and the foundation of the Jinggangshan national azalea expo. An exhibit of local products, the 85th anniversary of the establishment of the Jinggangshan revolutionary base, a calligraphy work exhibition and a photo exhibition of azalea growing on Jinggang mountain will also be on display.

Starting in 2010, the Jinggangshan Mountain International Azalea Festival has been held twice and has achieved positive tourism benefits. The festival helps raise the city's image and creates new resources as a result of tourism trade, cultural exchanges and tourist brands.