• <nav id="c8c2c"></nav>
      • <tfoot id="c8c2c"><noscript id="c8c2c"></noscript></tfoot>
      • <tfoot id="c8c2c"><noscript id="c8c2c"></noscript></tfoot>
      • <nav id="c8c2c"><sup id="c8c2c"></sup></nav>
        <tr id="c8c2c"></tr>
      • a级毛片av无码,久久精品人人爽人人爽,国产r级在线播放,国产在线高清一区二区

        您現(xiàn)在的位置: Language Tips> News English> Bilingual News  
           
         





         
        芭比新娘進(jìn)軍日本成年人市場(chǎng)
        Barbie wedding gowns for grown-up Japanese brides
        [ 2009-03-11 09:29 ]

        芭比新娘進(jìn)軍日本成年人市場(chǎng)

        A Barbie doll is seen inside the FAO Schwartz toy store in New York, March 9, 2009.

        Barbie is having a hard time winning the hearts of Japanese children, so she's trying to charm grown-ups instead with a bridal collection full of bows, ruffles and gowns embroidered with the doll's logo.

        The Barbie Bridal line, available in June, will only be sold in Japan, and is part Mattel Inc's attempts to bolster the Barbie brand in a country where the toy doll market is ruled by local rival Licca-chan.

        "What's unique about Japan is that it's a very strong adult-apparel market," John Cullen, vice president of Mattel Brands, told the reporters during a visit to Tokyo to attend celebrations for Barbie's 50th birthday.

        "We want to be where girls are... we want to create a fashion brand that appeals to girls in all generations," he added.

        The bridal collection joins other clothing lines for adults that are only in sale in Japan such as the Barbie Golf collection.

        Last year, a limited-edition collection of Barbie clothes and accessories by U.S. celebrity stylist Patricia Field, known for her work on hit TV series "Sex and the City" and "Ugly Betty," went on sale in Japan.

        Cullen said Mattel was aiming to introduce more Barbie licensed products such as stationery and cosmetics in Japan as early as next year.

        "Once our apparel brand is established, then we can go back to our core target, kids," he said, describing Mattel's business targeting Japanese adults "growing."

        Despite Japan being one of the largest toy markets in the world, Mattel has always had a hard time marketing Barbie partly due to Tomy Co's Licca-chan, which has a Japanese body-type and facial features.

        Barbie, with her Western looks and that infamously unrealistic body, was initially made in Japan and has sold some 1 billion units worldwide since she first hit U.S. shelves in 1959.

        Licca-chan has sold 53 million units, mostly in Japan, in the past 42 years and her popularity has prompted companies such as Nissan Motor and East Japan Railway (JR East) use the doll in corporate and product promotions.


        點(diǎn)擊查看更多雙語(yǔ)新聞


        (Agencies)

        芭比娃娃似乎很難博得日本兒童的歡心,所以她打算吸引成年人的目光——一款包括領(lǐng)結(jié)、褶皺邊和飾有芭比標(biāo)識(shí)的禮服的芭比新娘系列不久將進(jìn)軍日本市場(chǎng)。

        將于今年6月上市的芭比新娘系列將僅在日本銷售。該系列的推出是芭比的“東家”美泰公司在日本市場(chǎng)推廣芭比品牌舉措的一部分。日本玩偶市場(chǎng)一直被當(dāng)?shù)馗?jìng)爭(zhēng)對(duì)手麗嘉娃娃占據(jù)。

        美泰公司品牌部副總監(jiān)約翰?庫(kù)倫在東京參加芭比50周歲慶典期間接受記者采訪時(shí)說(shuō):“日本的特殊之處在于其成年人服飾市場(chǎng)十分強(qiáng)大。”

        他說(shuō):“哪里有女孩,我們就去哪里,我們希望打造一個(gè)每一代女孩都喜歡的時(shí)尚品牌。”

        除新娘禮服系列外,還有其它一些僅在日本銷售的芭比成年人服飾系列,如芭比高爾夫系列。

        去年,一款由美國(guó)著名造型師帕特麗夏?菲爾德設(shè)計(jì)的芭比服飾和飾品限量版系列在日本銷售。帕特麗夏曾為熱映電視劇《欲望都市》和《丑女貝蒂》擔(dān)綱造型指導(dǎo)。

        庫(kù)倫稱,美泰公司最早將于明年在日本推出更多芭比品牌系列產(chǎn)品,如文具和化妝品等。

        他說(shuō):“一旦我們的成年人服飾品牌站穩(wěn)腳跟,我們將回頭去開(kāi)發(fā)我們的核心顧客群---兒童。”他稱美泰公司針對(duì)日本成年人的業(yè)務(wù)“不斷擴(kuò)大”。

        盡管日本是世界最大的玩具市場(chǎng)之一,但美泰公司在日本推廣芭比娃娃卻舉步維艱,這一部分是由于來(lái)自多美公司生產(chǎn)的具有日本人體貌特征的麗嘉娃娃的競(jìng)爭(zhēng)。

        自1959年在美國(guó)上架銷售以來(lái),芭比娃娃在全球范圍內(nèi)銷量已達(dá)約10億個(gè)。芭比娃娃最初在日本制造,她有著西方人的外表,其不切實(shí)際的魔鬼身材曾遭到異議。

        在過(guò)去42年中,麗嘉娃娃全球總銷量為5300萬(wàn)個(gè),其中大部分是在日本本土市場(chǎng)。她的人氣吸引了日產(chǎn)汽車公司和東日本鐵路公司等眾多商家用它來(lái)推廣公司和產(chǎn)品。

        相關(guān)閱讀:

        芭比娃娃“五十知天命”

        伊朗高官:芭比娃娃破壞社會(huì)文化

        圣誕禮物大調(diào)查:女孩最愛(ài)芭比娃娃

        (實(shí)習(xí)生許雅寧 英語(yǔ)點(diǎn)津姍姍編輯)

         

         

         
        英語(yǔ)點(diǎn)津版權(quán)說(shuō)明:凡注明來(lái)源為“英語(yǔ)點(diǎn)津:XXX(署名)”的原創(chuàng)作品,除與中國(guó)日?qǐng)?bào)網(wǎng)簽署英語(yǔ)點(diǎn)津內(nèi)容授權(quán)協(xié)議的網(wǎng)站外,其他任何網(wǎng)站或單位未經(jīng)允許不得非法盜鏈、轉(zhuǎn)載和使用,違者必究。如需使用,請(qǐng)與010-84883631聯(lián)系;凡本網(wǎng)注明“來(lái)源:XXX(非英語(yǔ)點(diǎn)津)”的作品,均轉(zhuǎn)載自其它媒體,目的在于傳播更多信息,其他媒體如需轉(zhuǎn)載,請(qǐng)與稿件來(lái)源方聯(lián)系,如產(chǎn)生任何問(wèn)題與本網(wǎng)無(wú)關(guān);本網(wǎng)所發(fā)布的歌曲、電影片段,版權(quán)歸原作者所有,僅供學(xué)習(xí)與研究,如果侵權(quán),請(qǐng)?zhí)峁┌鏅?quán)證明,以便盡快刪除。
        相關(guān)文章 Related Story
         
         
         
        本頻道最新推薦
         
        Global gaze on record China sales
        為提高生育率 韓市政府出面操辦相親會(huì)
        Rise 和 Raise 的區(qū)別
        新屋開(kāi)工率 housing starts
        全球變暖 候鳥(niǎo)被迫遷徙更遠(yuǎn)
        翻吧推薦
         
        論壇熱貼
         
        看Gossip Girl學(xué)英語(yǔ)
        端午節(jié)怎么翻譯?
        母親,您在天堂還好嗎?
        “幸福”之定義
        美國(guó)大學(xué)生幫我改作文

         

        a级毛片av无码
        • <nav id="c8c2c"></nav>
          • <tfoot id="c8c2c"><noscript id="c8c2c"></noscript></tfoot>
          • <tfoot id="c8c2c"><noscript id="c8c2c"></noscript></tfoot>
          • <nav id="c8c2c"><sup id="c8c2c"></sup></nav>
            <tr id="c8c2c"></tr>