Initial response: Audi sues Qoros Auto over the letter Q
The joint Chinese-Israeli brand Qoros Auto prevailed in a lawsuit last week in Switzerland filed by Audi, which claimed the new car's name violates its right to use the letter Q on vehicles.
The Geneva court ruled on Feb 27 that Audi must pay 15,000 Swiss francs ($16,026) in costs to Qoros and rejected a temporary injunction requested by the German auto giant.
Audi contended the Qoros GQ3 infringes on its trademark right to the letter Q used on its SUVs.
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