Delegation promotes brands in Inner Mongolia
By Han Lei (chinadaily.com.cn)
Updated: 2006-08-30 13:57 A delegation of commerce
officials, volunteers and journalists Tuesday arrived in Baotou City in North
China's Inner Mongolia Autonomous Region to promote local brand names.
The event is part of the Brand Promotion Tour sponsored by China's Ministry
of Commerce.
The delegation is scheduled to visit a number of companies, factories, as
well as commercial units.
Inner Mongolia stretches from Northeast China to the North and then to the
Northwest, covering an area of 1.18 million square kilometers, or 12 percent of
China's land area.
The autonomous region has a population of 23.76 million, with 49 ethnic
groups living in the vast grassland.
After years of development, the region has seen the emergence of a series of
domestic brands, including dairy products giants Mengniu and Yili, Baotou Iron
& Steel Group, and King Deer Cashmere Company. Most of the region¡¯s famous
brands are closely related to the region's traditional grassland
culture.
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