CSR Annual Report of Nippon Paint. [Photo provide to chinadaily.com.cn]

One of Nippon Paint's goals of upgrading its corporate social responsibility is to call upon more staff, dealers and cooperative partners to join its CSR project. In 2014, the companynot just only built an online volunteer platform for its staff, but also invited its dealers, cooperative partners, college students and social volunteers to join the project to help the vulnerable groups. In 2014, the company launched 15 community charity programs in nine cities participated by 1,000 staff volunteers,helping over 1,500 people.

Nippon Paint's "Color, Way of love" CSR project painted 210 Hope Primary Schools and supported 35 Nippon Paint Hope primary schools in the country till 2014. The project also attracted six enterprises for partnership. Furthermore, 20 student volunteers from the College of Fine Arts of Shanghai University and Guangzhou Academy of Fine Arts participated in the company's supporting arts education program. Forty rural teachers attended Nippon Paint's arts teaching training program.

"Thanks to efforts by everyone, the CSR project has achieved much and great deal," said Ariel Wu, the group PR,CSR & brand communication Director of company'ssocial responsibility achievements in 2014. "We will continue to work hardwith everyone to make more contributions to the society in the near future."