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        China Daily Website

        Ford's Mondeo aimed at upper mid-range market

        Updated: 2013-04-22 14:23
        By Xu Xiao ( China Daily)

        Ford's Mondeo aimed at upper mid-range market

        The new Mondeo is a flagship model that incorporates Ford's innovative technologies and highest standards of manufacturing. [Photo / China Daily]

        Original design

        The new Mondeo exemplifies the new Ford family design features exclusively developed under the OneFord strategy. These concepts are being applied for the first time on a model for the Chinese market, giving the Mondeo a more modern look.

        The new Mondeo features a beautifully shaped profile that is distinguished by personalized lines running through the body and a sleek top design, which conveys an essence of aerodynamic agility. At the front and the rear, it is accented by a touch of high technology in the form of LED headlights and taillights.

        Inside the car, every aspect of the cockpit has been painstakingly designed down to the smallest detail, such as the substitution of an electronic brake for a mechanical one in the central console, which frees up legroom. Its ergonomically designed seats provide greater comfort.

        Soft materials are used in the interior of the car, giving it a pleasing feel throughout.

        Innovative technology

        The Mondeo is also equipped with an array of innovative technologies that create a comfortable driving experience through upgrades that make the car smarter and safer.

        Ford's Mondeo aimed at upper mid-range market

        The model is said to open a new era of automotive smart technology in the premium mid-range car market.

        With the My Key function, customized settings stored in a computer memory will be automatically loaded when the user enters the car. The exclusive technology delivers a more personalized driving experience and can effectively reduce risks to drivers.

        The car is also fitted with LED servo steering headlights, multi-contour massage seats and rear airbags, to offer a greater level of comfort and safety to the consumers.

         
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