Fact box
Fan Youbin
Age: 37
Title: CEO
Company: Foshan Shunde Everstar Clothing Co
Career:
1999: Started work in the garment trade in Shenzhen, Guangdong province.
2008: Set up Foshan Shunde Everstar Clothing Co.
2013: Launched the online Everstar site.
Other offline-to-online examples
Guangzhou Shangpin Home Collection Co
Established: 2004
Employees: 9,563 as of the end of 2014
Turnover: 1.912 billion yuan ($309.1 million)
Business: Manufactures and designs furniture. You can book a designer online, who will visit you at home with customized designs.
Nike Inc
Established: 1964
Employees: 56,500 as of May 31, 2014
Turnover: $27.8 billion
Business: Manufactures footwear, apparel, sports equipment and accessories. Allows customers to personalize product designs online or at studios.