The main event of the 2024 "Tea for Harmony, Sharing Intangible Cultural Heritage" was inaugurated in Pu'er, Yunnan province. The event, on Wednesday morning, was organized by the Ministry of Culture and Tourism and Yunnan government, with the Yunnan provincial department of culture and tourism and Pu'er city government serving as co-organizers.

Spanning three days, the event aims to promote the integrated development of tea culture and the industry and technology it involves. It seeks to facilitate the exchange of experiences in the inheritance and protection of tea heritage, enhance global understanding and appreciation of Chinese tea culture, and drive the preservation and innovation of the drinks' traditions.