Jixiang Theater, a historical landmark in central Beijing with a legacy spanning over a century, reopened its doors to the public on July 9, 2021. To commemorate three years since its grand reopening, the theater unveiled its "Beijing Gifts" store, featuring a theme centered around traditional Chinese opera.

The store showcases a range of original merchandise that blends traditional cultural elements with a modern twist. Items include jewelry inspired by opera ornaments, playing cards adorned with vintage portraits of Peking Opera masters, authentic opera costumes, and collaborative products with artists. Additionally, everyday products like fridge magnets, keychains, metal bookmarks, bamboo fans, and mouse pads are also available at the store.

On July 9, an exhibition paying tribute to Peking Opera master Mei Lanfang made its debut, with a special lecture by Mei Lanfang's great-grandson, Mei Wei, marking the opening day. The festivities continue with a concert on July 14, featuring seasoned Peking Opera artists alongside young talents from the Jingju Theater Company of Beijing, presenting excerpts from timeless Peking Opera performances.