The 2024 A/W Shanghai Fashion Week will kick off on March 25 with local fashion brand Le Fame holding the opening show in Xintiandi.

Focusing on popular topics, such as new Chinese style, environmental protection and sports, the upcoming season aims to become a hub connecting various participating entities and brands to collide with new vitality.

A series of new products and works will be presented during the event, including the highly anticipated COMME MOI founded by supermodel Lyu Yan and the outstanding representatives of domestic design brands like JUDYHUA. Cutting-edge designer brand Louis Shengtao Chen and independent brand XIAOLI will also make their debut.